Educational excellence redefined
Real experiences from working with local businesses on search visibility and digital growth
We share what we've learned helping companies in Tainan and across Taiwan connect with customers online. No magic formulas—just honest observations about what tends to work and what doesn't.
Fresh perspectives on search optimization and digital strategy written by people who actually work with Taiwan businesses every day
After working with over thirty businesses in southern Taiwan, I've noticed something interesting. The companies that connect best with customers aren't always the ones obsessing over keyword density. They're the ones who understand what their neighbors are actually searching for.
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There's this temptation to write for algorithms. But here's what we've seen—content that genuinely answers questions people have tends to perform better anyway. It just takes longer to create because you have to think about what your audience actually needs.
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Mobile speed problems, confusing navigation structures, and pages that load differently depending on the device. These aren't glamorous topics, but fixing them makes a real difference in how people experience a website—and whether they stick around.
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I wanted to share a real example from a client in Xinshi District. The first two months? Not much happened. Months three and four showed small improvements. By month six, they were getting consistent inquiries. It's never a straight line upward, and that's completely normal.
Read full articleWorking in Taiwan's digital landscape has taught us a lot. Here's how our approach has changed over the past year based on what we've seen actually work for local businesses.
We used to chase high-volume keywords. But after seeing clients get better results from lower-volume searches that matched exactly what they offered, we shifted focus. Sometimes five highly relevant visitors matter more than fifty vaguely interested ones.
Most businesses check if their site "works" on mobile. But we started testing how it actually feels to use on a crowded MRT or in bright sunlight. The differences were eye-opening, and fixing these real-world issues improved engagement noticeably.
One client wrote a straightforward blog post about common customer questions they get. No fancy copywriting. It became their most-visited page and led to more inquiries than any of their "optimized" service pages. That taught us something important.
We used to focus on link-building strategies. Then we noticed clients who genuinely collaborated with other local businesses got more valuable connections naturally. It took longer but built something more sustainable and real.
A realistic maintenance routine for businesses that don't have dedicated marketing staff. Takes about two hours per month and covers the essentials that actually impact visibility.
Download checklistHow to look at analytics data in a way that helps you make decisions. We walk through the metrics we check first and why some popular numbers don't matter as much as you'd think.
View guideA simple spreadsheet setup that helps organize content ideas around what customers are actually searching for. Includes examples from Taiwan businesses in different industries.
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